Lifestyle Brand JOOGII Launches Kickstarter Campaign For Debut J1 Watch

Ayudos Press October 29, 2015 Comments Off on Lifestyle Brand JOOGII Launches Kickstarter Campaign For Debut J1 Watch
Lifestyle Brand JOOGII Launches Kickstarter Campaign For Debut J1 Watch

Los Angeles, CA (October 6, 2015) – The time for sophistication has returned, only this time it’s sleeker, chicer and undeniably unisex. In their first official collection announcement, LA-based design studio JOOGII announced today the launch of the new J1 watch, exclusively on Kickstarter.

With a design-focused approach, Joogii’s husband and wife creators, Diogo and Juliette Felippelli, created a watch that took all details into consideration, from the the quality of the materials and finishes, to the size and proportion of each component. The result is a watch with unpretentious simplicity and cosmopolitan sophistication. Available in three models – Asphalt, Charcoal and Rose Gold – with an option of black or tan handmade leather straps, the J1 line features:

• A modern, PVD-coated 45mm stainless steel casing
• Swiss Ronda 715 3H movement
• Robust 24 MM genuine leather strap handmade in the USA
• Unique angular lug design
• Clean, minimal face
• Sapphire crystal glass
• 5 ATM water resistance

Inspired by the modern sensibilities and simple geometric forms popularized by the Bauhaus design movement in the early 20th century which focused on “studying the essentials,” the creators set out to reflect this same concept with a tie to modern city living.

As a couple, the Felippelli’s know a thing or two about experiencing the energy of different cities around the world, as the story of their company goes back to their initial meeting in Brazil nearly 10 years ago, at the start of their love story.

That love has taken them all over the world, ultimately leading them to merge their passions for design and vibrant city life to build Joogii, and hence the J1 was born.

In perfect timing for the upcoming holiday season, Joogii’s J1 Kickstarter campaign kicks off today and will continue until November 16, 2015, with estimated delivery to backers by March 2016. With watches starting at $119 for super early bird backers, daring sophisticates will have time on their side with Joogii’s modern take on the classic timepiece.

To pledge and secure your Joogii J1 watch today, please visit (Kickstarter LINK Available on Tuesday, October 6).
For distribution design inquiries, please contact

Experience the cosmopolitan lifestyle with Joogii’s new video:
About JOOGII JOOGII is a Los Angeles-based design studio founded by husband and wife team Diogo and Juliette Felippelli.

For more information, visit

Press Contact: Morgan Tongish

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